Biography

Since studying furniture and product design at Nottingham Trent University and exhibiting his first designs at the Milan Salone in 2005, Magnus Long has rapidly gained recognition as one of London’s most accomplished designers. Having co-founded the prolific and award-winning design collective Viable London, he formally established his own practice in 2012 to design furniture and products that are ‘positive, understandable and relevant to their audience’ for both contract and domestic markets. He is an associate lecturer at Central Saint Martins University.

Long’s hm106 ‘quiet bench’ developed from one of his furniture designs for the celebrated CSM King’s Cross campus that opened in 2012.

In 2016, hm106 was awarded the Design Guild Mark; the same year Long’s hm108 Plump collection was launched.